All Speakers Speaker Mercedes López Gil Position: Head of Digital & IT Client Repsol Company: Repsol A telecommunications engineer with a degree from Universidad Politécnica de Madrid (UPM), she has completed the Program for Management Development (PDD) at IESE Business School and studied digitalization and digital marketing at ISDI. With an 18-year career, she has executed high-tech projects in consultancy and corporate environments. Her consultancy work included market and credit risk management and advanced analytics. Her understanding of technology improved client operations. In the corporate sector, she managed large-scale projects with high technological components. Currently, she leads the digital transformation of Repsol’s customer businesses. Key projects include technological enablers for Repsol’s multi-energy and loyalty programs, customer service transformation, and AI projects optimizing the value chain. Sessions Wed 11 Jun 10:00 - 10:20 Digital Marketing Planet All type of tickets Agencies & Brands Achieving omnichannel excellence: cases in seamless customer engagement